Do you have "organic search" for your blog? The terms organic search simply mean the people knowing or your blog or website from search result page aka SERP.They landing on your site by clicking on the SERP.It can be Google,Yahoo,Bing or any others Search Engine.
"Search Engine Marketing" SEM mean you earn money from SERP.RANKING at the top position on SERP search engine result page for the competitor keyword will make you money..Note that ranking on top itself wont earn your any money.The real money is from the searcher who click on you blog and sites which you get ranked.You have to monetize you sites to earn money.It can be a PPC AdSense Ads blog or a landing page of a afflicted site.
People all over the internet are trying to search info via the keywords. The keywords that related to product /service that you offer.
It's marketing, and marketing needs a focus. In order to focus in on what to market for, you need to have a solid foundation of the keywords that describe your business and/or products that you are selling.
These main keywords are one to three phrase keywords (or keyword phrases) generally there are highly competitive. These types of keywords are known as
"Short Head" keywords. For example, "car insurance."
Once you know your short head keywords,the very next step will be optimize your target keywords with different solid SEO methods.
Long Tail Keywords AND Short Head Keywords
It's advice that at the very beginning stage.concentrate on more specific, longer keywords related to the main short head keywords. These longer, more specific keywords are known as "Long Tail" keywords. For example, "car insurance discounts in Georgia."
Although the traffic for each long tail keyword is usually much less than its short tail relative, if you add up all the long tail keywords, they will usually add up to much more traffic and most importantly, targeted traffic, than the short tail keywords alone.
SEO and SEM is a long way journey .Consistent building relevant link is the key.Once you reach certain level of ranking SERP.The money with flow in.
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